lets do this
TO BECOME THE HEALTHIEST COMMUNITY IN THE STATE.
Fort HealthCare, one of the largest independent health networks in Wisconsin, is an innovative leader in health care and wellness. Take, for example, 2012’s ambitious mission to create a broad based, community wide “rally campaign” that would inspire every member of Jefferson County, Wisconsin to improve their health habits and move the county — across 10 years of dedication — to be the healthiest in the state. As agency for Fort HealthCare since 2004, NOISE accepts the challenge.
Working with existing research provided by Fort HealthCare, and conducting informal focus groups among key constituents, NOISE creates a brand promise of enthusiastic participation — “Let’s do this!” — and builds it across all media channels, including:
- Traditional Print and Broadcast
- Web and Web Video
- Social Media
- Digital Media
- Public Relations
NOISE then assists Fort HealthCare in presenting the campaign to senior administration and medical staff. The campaign was endorsed with the same enthusiastic directive: Let’s do this!
THE BOTTOM LINE?
A united, excited and motivated community of individuals working toward a common mission of better health are “all in”
beginning late fall, 2012 — which in three years results in dramatic improvements in numerous wellness statistics within the state. Oh, and a bunch of healthcare marketing awards too. Brand amplified.