caring for life.
CARING FOR LIFE. AND EVERY ASPECT OF YOUR LIFE.
How do you promote an integrated health network that includes a leading community hospital, numerous specialty clinics, a variety of physician specialists and other ancillary services — yet present a cohesive, powerful message that resonates for the brand both horizontally, as well as vertically?
If you’re Fort HealthCare, you entrust NOISE.
Since 2004, Fort HealthCare and NOISE have partnered to significantly improve awareness, perception, preference, market share and usage — to award winning and often, record setting performance.
This campaign represents the third generation of Fort HealthCare brand strategy — a campaign that focuses on specialty services and physician specialists. Utilizing real patients, emotionally connect and persuasively convey the message that — whatever your problem may be, major or minor, from surgery and adult medicine to obstetrics and pediatrics — nobody cares for you and your life (or the lives of those you love) better than Fort HealthCare.
The campaign included television, radio, print, web, digital, online, outdoor, public relations and social media.
THE BOTTOM LINE?
Awareness, positive perception and preference studies show increases.
Plus the campaign is hailed in ADWEEK, HealthLeaders Media, GE HealthCare Spotlight,
National HealthCare Marketing Advertising awards and ADDY Awards, including ADDY “Best of Show.”
“A marketing campaign that fuses the brand with a central message for all its facilities — that literally takes on many faces. The print pieces were designed for four specific service lines and were centered on the concept of what conditions and symptoms Fort HealthCare’s physicians might face within each service line. In a time saving maneuver, the TV spots were shot at the same time a photo shoot was held on set for the print pieces. (The cumulative effort creates) a simple, individualized message which helped to bring this campaign together and also helps it to stand out.”