Eye Centers of Florida, founded by the nationally-renowned David C. Brown, M.D., is Southwest Florida’s largest network of ophthalmic and optometric services, with more than 15 locations and plans for expansion. But when a consistent decline in surgical and clinical admissions and revenues continues into its third year, the provider looks elsewhere for help. Enter NOISE
NOISE creates a multi-media campaign that repositions Eye Centers of Florida and its many services under the brand promise: “Improving your outlook on life.” Because competitive creative is dominated by boring specialists talking about themselves, NOISE fashions a television campaign that strives to stand out with light humor — striking a memorable funny bone while underlining the core brand truths of expertise, trust, longevity, access and value added. The campaign is supported with more traditional messaging in print, online, digital and point-of-usage advertising.