take good care (like ours).
TOP CARE, MEET TOP CAREGIVERS. TOP CAREGIVERS, MEET TOP CARE.
Monroe Clinic is a top quality health network — comprised of hospital and numerous clinics that provide care for more than 30 specialties, administered by 120-plus physicians — nestled in the quiet, primarily rural setting of picturesque Green County, Wisconsin. So when Monroe Clinic was named a “Top 100” hospital, leadership decided to sieze the opportunity and promote the positive. Enter NOISE.
Following strategic discussion, NOISE and Monroe Clinic identified that the “Top 100” designation — one of only six in Wisconsin that year — would be a valuable message not only to patients, but prospective providers. Hence, a two-part campaign was developed that:
- Spread word of the good news to consumers via high visibility, highly creative print, outdoor and radio (samples above and right), and
- Spread word of the good life (and great employment opportunities) to physicians, nurses and other care leaders via direct marketing, literature and online video (samples below).
Samples presented include print advertisements (left & right) and billboard campaign (center).
THE BOTTOM LINE?
A campaign that speaks with extreme creativity and high quality to the excellence and expertise of Monroe Clinic in serving both the community and its employee caregivers. Outstanding response from both target audiences. Plus regional and national healthcare marketing awards. Brand amplified.