Recognizing that patient endorsement (from various and vital geographic markets) can be key to market-wide loyalty building, NOISE creates a real person, integrated multi media campaign — under the brand challenge to “get to know us well” — that delivers a powerful, positive, singular message that resonates with all audience types. Women. Men. Couples. Families. Young adults. Older adults. Teens.
THE BOTTOM LINE?
Fort HealthCare awareness, perception of quality, loyalty and usage significantly improves in one year — while the branding campaign is hailed “best in the United States” for community health networks by HealthCare Marketing Report. Brand amplified.