nearer. faster. newer. cooler.
THE PATIENTS WILL SEE YOU NOW.
Swedish Medical Center is a highest quality health network with more than 100 years of history serving Seattle, Washington and its many surrounding communities. So when Swedish decided to expand its service offerings with new state-of-the-art Emergency Services facilities that would see patients in 30 minutes or less — in attractive high-tech service areas near Microsoft, Boeing and other major employers — Swedish called on NOISE.
Recognizing that many persons within the primary service area would be either commuting to or from work — or at their places of employment — Swedish Medical Center identified a new opportunity to provide time-sensitive Emergency Services and Primary Care Services (in no more than 30 minutes).
As such, NOISE deployed a multi-media awareness campaign built around an “ER” play on words — presented in highly targeted direct marketing, e-marketing, point-of-sale and social media that utilized Google mapping, QR codes and much more to build awareness of the location, and the prompt promise, Swedish was offering its new constituents. The takeaway? Faster. Newer. Closer. Cooler. And super-er.
Samples presented include artboards (left) and print campaigns (right).
THE BOTTOM LINE?
Swedish Medical Center launches new facilities and services in two new locations to outstanding success. Brand amplified.