What started as a branding tagline has now turned into a full-blown official statement for the Sanibel Captiva Beach Resorts (SCBR). A client for many years, NOISE often develops new branding campaigns for the annual marketing report. A few years back, NOISE brought “The Official Beach Resort of…” to life — adding statements like, “The Best Vacation.Ever.” “The Biggest Fish Story.” And “The Most Romantic Sunset” to this official tagline.
But what NOISE did next was the game changer. NOISE used the USPTO to trademark Sanibel Captiva Beach Resorts properties as the “Official” beach resorts of the areas. ‘Tween Waters Island Resort & Spa is the “Official Beach Resort of Captiva Island.” West Wind Inn is the “Official Beach Resort of Sanibel Island.” Beachview Cottages and Castaways Cottages are the “Official Beach Cottages of Sanibel Island” and ‘Tween Waters Island Vacation Rentals are the “Official Vacation Rentals of Sanibel & Captiva Islands.”
By establishing this branding, designing logos for each official stamp, and connecting the brand
with an authorized, established presence, we’re not only stating to the consumer that we mean business, but we ARE the business to trust. Building trust means building a consumer who will return — an element of the mission statement of our client, SCBR.
If you’re looking for innovative ways to get your business in gear, contact us at NOISE: 239.395.9555.