do you see what we see?
IMPROVING QUALITY OF LIVES. AND QUALITY OF LIFE
The third largest hospital in the state and the area’s largest employer — yet research shows that perception fails to recognize the added values Saint Joseph’s Hospital of rural Marshfield, Wisconsin provides in elevating quality of life among the many communities it serves. Enter NOISE.
Leveraging the hospital’s vital board of directors, NOISE develops a 12-component multi-media awareness and loyalty-building campaign that asks the community one simple and powerful message: Do you see what we see?
Arresting photography and attention-getting headlines (make that, erased headlines) underline the core message that — from instilling hope for cancer patients and making life easier for their families, to providing highest levels of technology in rural service areas, to helping educate tomorrow’s health care providers and leaders — the benefits of Saint Joseph’s Hospital are far greater and positive than typical perceptions. Each campaign execution features a board member’s particular area of passion.
Based on the great success of this campaign, a second public awareness campaign is launched a year later — in this case featuring real-life patients in iconic settings, representing the brand’s new promise: “Above all that we do, we celebrate life.”
Both campaigns dominate the market throughout a 200-mile service region via print, online, public relations and point-of-usage materials.
THE BOTTOM LINE?
Dramatic, significant improvement in awareness and positive public opinion — leading the way to expansion of Saint Joseph’s Hospital facilities and services — along with regional and national healthcare advertising award recognition. Brand amplified.